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The Lena White empire is due for rapid expansion, we have just secured a new 7,000 square foot training academy and additional warehousing at our head office Watford premises.

This move doubles our existing headquarters space and creates purpose built training facilities for our expanding Lena White Ltd education team. The new Academy will be finished to a very high standard and have a large seminar and training area, smaller 'break out' rooms for personalised sessions and quiet rooms to ensure that students can study in the right environment. The move coincides with the recent launch of our OPI Expert Training Program and the new training premises will be ready in time to host the first students on this exciting initiative.

"We have always had training at the heart of our operation and we are thrilled to invest in our academy with more purpose built training rooms that create the right environment for our students to learn from the best educators in the nail industry," Lena White, Managing Director of Lena White Ltd.

For further details on all Lena White training contact Vicky Simpson on 01923 240 010 or vicky.simpson@lenawhite.co.uk.

John Hauk, OPI International award winning technical advisor won the Wrap category of the NAILYMPICS INTERNATIONAL COMPETITION for the third consecutive year using Microwrap Future Fibre by OPI. John is a world-renowned, award-winning nail artist and salon owner as well as OPI Technical Advisor. John's work with OPI involves developing innovative products that will influence the future of the nail industry, one of his latest developments and recommendations being the introduction of Structure Nail Tips by OPI which have already proved a run-a-way success.

OPI have nail bars popping up all over the globe with established sites in Spain, Japan, Korea and France. One has recently opened in El Salvador's Exclusive Lifestyle Shopping Centre - this is the first of its kind in Central America.
A bit closer to home, we have the first of our OPI concept nail bars opening in the department store chain, Debenhams.  The first two locations to have opened are Cambridge and Lakeside with Chelmsford to follow shortly this month. This is a very exciting scheme which presents great business opportunities for technicians who wish to progress their skills with the leading nail care brand. In addition you will have the full support of Lena White Ltd for training, products and exclusive design rights. If you would like a business pack containing further information on opening an OPI concept salon, please contact Steve Bennett on 01923 240 010 or steve.bennett@lenawhite.co.uk.

ABBIES awards the efforts of the American Beauty Association's manufacturer members in reaching salons and their clients with the very best products, advertising and marketing communications. OPI was awarded two new ABBIES bringing their total to 26 which includes a prestigious Gold ABBIE for Absolute L&P Technology. OPI received the new awards for Best Professional PR Campaign for Feel Good. Get a Manicure, and Best Print Advertisement in a Consumer Publication for its Whisper campaign.

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