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8/1/13 - Family Brings Joy to Zambian Teens with OPI Nail Lacquer...

The power of colour has been known to cause spontaneous explosions of smiles and this was well demonstrated when a Houston, Texas family brought OPI Nail Lacquer along on a recent trip with Family Legacy Missions International to serve orphaned and vulnerable children in Zambia, Africa.

Abigail Moorhead, 14, is a big fan of nail colour and when she brought some of her favourite OPI Nail Lacquer shades out, older sister Madeleine, 18, recognized an opportunity to create some fun and excitement with the local Zambian teens. The impromptu polishing party resulted in squeals of delight as the teens showed off their nails freshly painted with No Blues About It. As mum Julie so eloquently stated in her letter to OPI, "...something as simple as a bottle of nail polish from an American teenager can be a blessing to other little girls halfway around the world." Thanks, Julie, for the inspiring story!



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7/1/13 - Introducing the Mariah Carey collection with New Liquid Sand!



OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers

OPI announces the launch of eight new limited edition shades Inspired and hand selected By multiple Grammy Award Winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technologies for a textured, matte finish Infused with reflective sparkle. “OPI is extremely excited to Work with Mariah,” says Suzi Weiss-­Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her Nails in particular. Her music, which includes 18 Billboard No. 1 singles, served As a wonderful inspiration for glamourous, sultry, vibrant colours. “To pay homage to Her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail Lacquer offers a By Fizzy UKr before seen look with a pebbled Finish that Lightly shimmers with fine glitter
particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”

Mariah Carey by OPI includes four Studio Shades (below from left to right) ranging from pink glitter to rich plum crème:
A Butterfly Moment, Sprung, Pink Yet Lavender, Anti­-bleak.




And four Stage Shades - featuring the brand new textured liquid sand finish (below from left to right) : Stay the Night, Get Your Number, Can't Let Go and The Impossible.



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11/12/12 - OPI Announces Brand’s First International Short Film...

OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.

The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.

 “I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail colour can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film,  we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”

We are thrilled to announce The OPI Instinct of Color Film will be shown at premium cinemas across the UK from Friday 14th December for 2 weeks, be the first to see it and click on the link below....



 http://www.youtube.com/user/opiproducts       


20/11/12 - TOWIE's Chloe Sims shows off her new bottle of OPI!




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17/10/12 - Get The Bond Manicure...

Worn Separately or together, these three dangerously glamourous shades from the new Get BOND-ED with OPI set, create as many looks as 007 has gadgets, all right at your fingertips! Try these looks yourself, or ask your manicurist to create something unique for you. This set makes a great gift for a loved one or a special treat for yourself.

  1. Layer It! Apply two coats of The Spy Who Loved Me of Skyfall, followed by one coat of Goldeneye.
  2. For even more drama, apply GoldenEye only to the tips or on the moons of your nails.
  3. Do you have long nails? Try the Spy Who Loved Me or Skyfall on top of your nails and polish the undersides with GoldenEye to create the look worn by actress Berenice Marlohe in the movie. Instant Bond-Girlness!

For more information click here


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